PPC Specialist - Remote

📍 Full-time | 100% Remote (CET-aligned)

🎯 Output & performance-driven

KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vital Nutritive.

We’re now hiring a PPC Specialist to help manage and scale our Google Ads campaigns.

You’ll be managing end-to-end campaign execution for multiple brands, running keyword research, setting up ads, analysing data, and helping us scale conversions efficiently.

This is a high-impact role that reports directly to our PPC Lead.

Why you’ll love working with KNN Digital Media

Join a high-performing team led by former Google leaders

Be part of a fast-scaling global eCommerce company with clear growth opportunities

Enjoy a high level of autonomy while collaborating with a smart, international team

100% remote role with flexible working hours aligned with CET

Work on high-volume DTC performance campaigns where your optimisation decisions drive real results

How you’ll contribute

In this role, you will launch, manage, and optimize high-budget PPC e-commerce campaigns for both our proprietary brands and affiliate brands in the Health and Wellness sectors.

Key responsibilities are the following:

PPC Research:

• Product Research: Conduct research for new products, including keyword analysis, competitive benchmarking, and offer evaluation.
• Keyword & Market Analysis: Identify the best-performing keywords and market opportunities by assessing competition, search volume, and CPCs.
• Offer Evaluation: Research and assess the potential of offers in the PPC market to determine feasibility and profitability.

Campaign Creation & Launch:

• Campaign Setup: Create, configure, and launch PPC campaigns across platforms such as Google Ads and Bing Ads.
• Campaign Monitoring: Continuously monitor campaign performance, making adjustments to bids, keywords, and ad copy to optimise results.
• Conversion Tracking: Set up and manage conversion and event tracking using Google Ads, Google Analytics, and Openhermes to monitor ROI and performance.

Site Structure & Content Review:

• Review Site Setup: Collaborate with content writers to review content, links, and site structure on comparison sites before launching campaigns.
• Ensure Alignment: Ensure that the content and site setup are aligned with PPC campaigns for seamless integration and optimised performance

Reporting & Analysis:.

• Data Analysis: Analyse campaign performance data, identifying trends and areas for improvement.
• Optimisation Decisions: Use data-driven insights to make optimization decisions, including adjusting bids, keywords, and targeting to improve campaign performance.
• Reporting: Create detailed campaign performance reports using Supermetrics and other analytics tools, providing actionable insights to improve future campaigns.

Partner Communication:

• Offer Management: Maintain open communication with partners to ensure that all offers are functioning correctly and resolve any issues promptly.
• Partner Collaboration: Work closely with partners to monitor offer performance and optimise for better results.

Continuous Improvement & Innovation:

• PPC Trends: Stay up-to-date with the latest PPC industry news, tools, and best practices to implement cutting-edge strategies.
• Proactive Strategy Suggestions: Actively suggest and test new strategies to scale accounts, improve performance, and stay competitive in the market.
• Account Scaling: Use analytical insights to identify scaling opportunities and suggest strategies to grow accounts performance.

🎯 KPIs

• Conversion volume and value (based on assigned accounts)
• CPA and ROAS improvement over time
• Creative and offer performance insights
• Data quality and accuracy in reporting
• Consistent campaign optimisation and test execution