SEO & Generative Search Specialist - Remote

Published 23 of October
  • Full-time | 100% Remote (CET-aligned)
  • SEO, AI Search & Organic Growth-focused

KNN Digital Media is a global eCommerce company founded by former Google executives. We use performance marketing, media, and machine learning to drive measurable growth across a portfolio of in-house and affiliate brands, including our flagship brand in the health and wellness space, Vitalyra Health.

We're looking for an SEO & Generative Search Specialist to join our eCommerce team and take ownership of the organic search strategy for Vitalyra Health, combining traditional SEO with Generative Engine Optimization (GEO) to drive visibility, qualified traffic, and business growth.

This is a hands-on role combining technical SEO, content optimization, generative search, and data-driven experimentation. You will develop and execute strategies to improve Vitalyra Health's organic visibility, search performance, and business results.

Why you'll love working with KNN Digital Media

  • Join a high-performing team led by former Google leaders
  • Be part of a fast-scaling global eCommerce company with clear growth opportunities
  • Enjoy a high level of autonomy while collaborating with a smart, international team
  • 100% remote role
  • Work in a results-driven environment where your impact is visible and measurable.

How you'll contribute

As part of the eCommerce team, you will own SEO and GEO initiatives for Vitalyra Health, combining technical optimization, content strategy, AI-powered tools, and data-driven experimentation to improve organic performance and brand visibility.

SEO Strategy & Organic Growth

  • Develop and execute SEO strategies to improve organic visibility, qualified traffic, and conversions
  • Conduct technical SEO audits and optimize site architecture, crawlability, indexing, internal linking, structured data, and website performance
  • Identify keyword opportunities and develop content optimization strategies based on search intent, semantic relevance, and competitive analysis
  • Strengthen brand authority through effective SEO, content, and link-building initiatives
  • Monitor organic search performance and continuously identify opportunities for growth

Generative Engine Optimization

  • Develop and execute strategies to improve Vitalyra Health's visibility across AI-powered search platforms, including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot
  • Monitor brand mentions, citations, product recommendations, and competitive visibility in AI-generated responses
  • Optimize content, structured data, entity relevance, and authority signals to improve brand discoverability in generative search
  • Identify inaccurate or outdated brand and product information in AI-generated answers and develop strategies to improve accuracy and representation
  • Test emerging GEO techniques and evaluate their impact on brand visibility and search performance
  • Stay ahead of developments in AI-powered search and identify new opportunities to strengthen the brand's positioning

AI, Automation & Technical Optimization

  • Use AI-powered tools to improve SEO research, content optimization, competitive analysis, and daily workflows
  • Implement automated processes to monitor SEO performance, AI-generated responses, and brand visibility
  • Leverage data analysis and technical tools to identify opportunities and improve optimization efficiency
  • Work with development teams to implement technical SEO improvements and resolve website issues
  • Evaluate new SEO and GEO tools, technologies, and automation opportunities

Performance Analysis & Cross-Functional Collaboration

  • Track and analyze organic traffic, keyword rankings, conversions, AI search visibility, and competitive performance
  • Develop clear reports and dashboards to monitor SEO and GEO results
  • Collaborate with eCommerce, Marketing, Brand, and other relevant teams to align search strategies with business objectives
  • Translate performance insights into actionable recommendations and optimization priorities
  • Take ownership of SEO and GEO initiatives from strategy through implementation, measurement, and continuous improvement

KPIs

  • Organic traffic and conversion growth
  • SEO rankings and search visibility
  • Brand visibility across AI-powered search platforms
  • SEO & GEO optimization impact

Minimum requirements

What you'll need to succeed in this role

  • 4+ years of hands-on SEO experience, including technical SEO, content optimization, and organic growth strategies
  • Proven experience in DTC eCommerce, particularly in the U.S. market
  • Strong knowledge of technical SEO, structured data, internal linking, semantic SEO, and E-E-A-T principles
  • Hands-on experience implementing GEO strategies and measuring brand visibility across AI-powered search platforms
  • Proven experience developing and executing SEO strategies that drive organic traffic and business results
  • Experience with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar
  • Hands-on experience using AI-powered tools, particularly Claude, for SEO research, analysis, content optimization, and automation
  • Strong analytical skills, autonomy, and ability to prioritize initiatives based on business impact
  • Excellent written and verbal communication skills in English (C1+ or equivalent)

Nice to have

  • Knowledge of Python, SQL, APIs, or automation tools
  • Experience with entity SEO, knowledge graphs, or advanced structured data
  • Experience in health, wellness, supplements, or similar consumer products